We were approached by Mighty Fine Productions to create animated promotional content for McLaren’s World’s Fastest Gamer contest.The contest pits the best gamers against each other, all competing for a chance to win the coveted position of a McLaren test driver.
Our approach to the piece was to use a retro gaming style for the illustration.
The script and story featured various references to games such as Outrun, Mario, Street Fighter and many more.
We kept the animation simple in-line with the retro styling and cut in some old school arcade music and sound.
The client was pleased with the animation and the piece was featured on McLaren’s Youtube channel in the run-up to the contest.