World’s Fastest Gamer

We worked with McLaren & Mighty Fine Productions to create this 8-bit inspired animation to promote their up-coming World's Fastest Gamer competition.

We were approached by Mighty Fine Productions to create animated promotional content for McLaren’s World’s Fastest Gamer contest. The contest pits the best gamers against each other, all competing for a chance to win the coveted position of a McLaren test driver.

silverstone overhead illustration

Our approach to the piece was to use a retro gaming style for the illustration.
The script and story featured various references to games such as Outrun, Mario, Street Fighter and many more.
We kept the animation simple, in-line with the retro styling and cut in some old-school arcade music and sound.

formula one animation leaderboard

The piece was featured on McLaren’s Youtube channel in the run-up to the contest.

formula one animation frame

f1 animation

Service

Full Production

Credits

Direction - Stephen Ong
Animation - Stephen Ong & Alex Stanlake
Illustration - Ollie Hoff

Want to discuss your project with us?