We were approached by Mighty Fine Productions to create animated promotional content for McLaren’s World’s Fastest Gamer contest. The contest pits the best gamers against each other, all competing for a chance to win the coveted position of a McLaren test driver.
Our approach to the piece was to use a retro gaming style for the illustration.
The script and story featured various references to games such as Outrun, Mario, Street Fighter and many more.
We kept the animation simple, in-line with the retro styling and cut in some old-school arcade music and sound.
The piece was featured on McLaren’s Youtube channel in the run-up to the contest.