Estée Lauder Animation

Creative Direction & Animation

Make it Move teamed up with Estée Lauder Asia to create a Christmas Card Animation for 2016.

Our proposal to Estée Lauder was clear. We looked at their brand and felt they needed a contemporary feel to their Christmas card, not a stuffy traditional card.
So as a result we set about creating a modern graphic visual style that complimented their brand.

We looked at their brand and felt they needed a contemporary feel to their Christmas card, not a stuffy traditional card.

Integral to holding the motion of the piece together was music and we managed to find a piece that sat great with the visual and we could time the animation to. We chose a punchy motion and graphic style throughout the piece compliments the brand and products on display.
Estée Lauder Asia were very happy with the final outcome and we loved working on this piece.

If you enjoyed this piece and want to commission us to create something short and snappy please get in touch hello@makeitmove.co.uk